Posts Tagged ‘how to market a product’

Your Offer Might Be Good Enough Already – Episode 297

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Although ALL Offers can use a facelift, the main driver of a purchase isn't the offer itself… So your offer may be good enough to sell already. Here's two common things that really keep people from selling.

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Fulfillment Hacks – Episode 294

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I believe that there are three major roles in every business. They all work together and they all talk together, but they are three VERY different systems.

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To Customize, or Not To Customize – Episode 292

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The offer is a two-way agreement, not a beg-session to get anyone to buy from you. Here's when I STOP customizing my offers.

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The Two Worlds of Marketing – Episode 288

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Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here's why… The general advertising community believes in writing poetic and cute ads. "You know they're wrong. You know it to a dollar" – David Ogilvy

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The 2nd Millionaire in America – Episode 282

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This is one of my favorite, brilliant marketing stories!

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