Posts Tagged ‘dotcomsecrets’

The Cult That Steve Jobs Built

I want to talk to you about a cool concept… How to Create Your Very Own Mass Movement!

Now this is one of the topics I cover in my brand new book found here . At the end of this I'll tell you how you can actually get a copy of this book for free but first if this message resonates with you please share it down below.

So with any type of business, product or service, you can either simply sell stuff, very transactional, one-off and boring… OR you can create a movement where people buy from you over and over and over again!

As I was trying to figure this out for myself, building my company I studied a whole bunch of mass movements throughout time. It was fun because I was studying pretty much everything I could find about cults, about religious groups, and about business.

It was interesting… I found patterns on all ends of the spectrum… when I looked on the very worst side of mass movements, to people like Hitler and the Nazi party or when I looked on what I believe is the greatest mass movement that's ever been, Christ and Christianity, there were similar patterns!

Then I started looking at business and what Steve Jobs did with Apple, what Elon Musk has done with Tesla. I came to realize that there are three things that every mass movement from the beginning of time until today has. I'm talking about cults, religious groups, businesses, all of them had the exact same three things.

I want to walk you through really quickly what these things are because when you understand them you understand a pattern that you can actually apply in your business in order to get things growing really really quickly.

Number One: every single mass movement has a charismatic leader. Think about it… Apple had Steve Jobs, Tesla had Elon Musk, Germany had Hitler, Christianity had Christ… every mass movement from the beginning of time always has an attractive character & charismatic leader. That's number one.

Number two: every single one of these mass movements always has a cause. Something they are moving forward to in the future. In fact, look at all the recent presidential elections, in the book I go deep into this. It's interesting how all of the people who have won the presidency, democrat or republican, does not matter… the ones who won consistently, there message was all about a future based cause and the ones that lost were all about a present based cause. That's number two.

Number three: every single mass movement leads with a new opportunity (as opposed to an improvement offer)… Steve Jobs didn't come to market saying hey guys, I've got a better way to listen to CD's. No he said, "that vehicle you guys are using is in the past, a CD player is dumb I have this thing called an iPod." Or with the phone for example, he didn't say, "I've got a phone that's a gonna be better." Instead he introduced a brand new opportunity called an iPhone.

A similar thing happened with Christ and Christianity, same thing with Hitler, same thing with every mass movement from the beginning of time… they always offered a new opportunity it was never an improvement offer. If you are struggling in your business right now my guess is you're missing one or two of these three things. This is the foundation of how to create a mass movement.

I wish I could share and go deep into this with you guys but I can't right now… the good news is that the first three chapters of my book are all about this! I talk about and go into a lot of depth about how to build a charismatic leader for your company, how to build a future based cause and then I show you exactly what WE did. So you can rest assured that it's not just a lot of theory. I'll show you how we did it and the results we got.

All those things and a whole bunch more are covered inside my brand new book called Expert Secrets. So if this video is still up, you can actually get your copy of Expert Secrets for free! (I've already paid for the books all you gotta do is cover the shipping)
This book will help you to find your message, this book will help you to build your tribe, and this book will help you to change the world. So get your copy today @

If you’re BORING, You’re BROKE!

If you're Boring, You're Broke!

I've got a really cool message for you today about a concept I call the "Prolific Index"

What is the prolific index and why does it have everything to do with how much you're either making or not making as an expert? It's a concept that I explain in my new book

The prolific index is about your ability to be unique enough in your market that people will actually listen to you and give you money.
Now, a lot of times I work with experts and when they come to me one of the first things I notice is their message is… mainstream. Now, what is the mainstream? This is the stuff you get in schools or universities, stuff that you don't have to really pay for and nobody really cares, they're not gonna be that inspired to give you money because of that…

And then there's the other side, I see people come out and they start selling stuff and start speaking messages in the "crazy" zone. The crazy zone is kind of fun and it's interesting, but guess what? Nobody's gonna give you money if your message is in the crazy zone. It's too out there and not believable (or they aren't willing to go there)

So there's a sweet spot in between the mainstream and the crazy zone and I call it the prolific zone. This is where your message is unique enough that people listen and it's interesting enough that they actually care and will buy.

In this video Post I show you a couple examples of this so make sure to watch it!

You've got to figure out if you actually want to make money with your message… if so, you've gotta make sure you're not in the mainstream, make sure you're not in the crazy zone, and figure out what your message is that falls within the prolific zone… because this is where people listen, this is where they care and will actually pay you money.

So the prolific index is just one of the many concepts I teach inside of my brand new book called Expert Secrets, and I actually wanna give you a free copy of Expert Secrets right now at . In this book, you will discover not only concepts like the "Prolific Index", but you're gonna realize how to package your message, how to build a tribe of people who will listen to you, and how you can take all of this and change the world.

Get a FREE copy of my new book here –

Expert Secrets Book Trailer

Get your FREE copy at

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